YOU ARE A WORLD,
I HELP YOU MAP IT.
I HELP YOU MAP IT.
The system for turning your content into lore
THE 5 TENETS OF BRAND CARTOGRAPHY:
The sets of your content.
Office, lookbook backdrops, retail stores, etc.
Recognizable, but evolving
2. Population
The characters of the content
Both real and fictional
Real = people who exist outside the content ie founders, employees, collaborators
Fictional = casted characters representing a customer archetype
3. Sacred Objects
Items claimed as representative of the brand
Worked into designs, marketing, etc
Cosmos board for inspiration
4. Laws
Outline how the brand should be presented
Things like a content-optimized visual identity,
and other do’s and don’ts
5. Stories
The lore of the brand, both past and ongoing
Every brand-related happening is treated as a story
THE SWIPE FILE
A collection of the best brand content so you never run out of ideas again.
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READY TO BUILD?
GET IN TOUCH:
+1 608 563 8505
@lukas.mullen